Personal Projects
Real-world experience through passion projects
I gained my foundational digital marketing knowledge through a certification with the Digital Marketing Institute and have applied it across multiple creative projects, including an Etsy shop, art website, blog, and newsletter. These personal projects have helped me sharpen my skills in SEO, content strategy, email marketing, and audience growth through hands-on experience.
Art Website - Made by Maddisyn
A Squarespace website that is the homebase for my illustration work, and digital marketing experiments
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Site design: Designed SEO-friendly Squarespace website
On-Page SEO: Optimized titles, meta descriptions, image alt tags, and internal linking
Campaign landing pages: Created themed pages for art printable collections (insect art, fruit collection)
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Squarespace
Semrush
Google Analytics
Google Search Console
Screaming Frog
Etsy Shop
An Etsy shop featuring printable, hand-painted gouache art designed for cozy homes.
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Shop branding: created brand identity and cohesive visual presentation
listing SEO: researched keywords and optimized product titles, tags and descriptions
Customer funnel: used blog content to guide visitors to the shop
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Etsy
Etsy analytics
Pinterest
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Art Blog
I use my blog to drive traffic, share behind-the-scenes content, and practice SEO and content marketing
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Content strategy: Developed pillar topics around home decor, creative lifestyle, and art
Internal linking & SEO
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Squarespace
Google Docs (for writing)
Paper (for hand writing rough drafts and outlines)
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Kit Newsletter
A creative newsletter about art, home decor, and shop updates
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Created a web page specifically for newsletter sign ups
Newsletters highlight blog posts, shop updates and more
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Kit (formerly Converkit)
Check out past published newsletters
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New Art Drop: Freshly picked fruit prints for your kitchen walls
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Fruit art for a cheerful kitchen: 4 styling tips
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From sketch to slice: How the fruit prints were made
Behind the scenes
Over on my portfolio blog I share behind the scenes of these personal passion projects, from what worked well to what didn’t. How I planned, pivoted, and learned along the way
