April Recap: Fruit Collection Launch, SEO Wins & Pinterest Strategy
April 2025 Recap: Launching, Learning, and Getting Strategic
April was a busy and rewarding month focused on launching a new campaign and strengthening the SEO foundation of my art website. I finally released my Freshly Picked fruit wall art collection, something I’ve been working on behind the scenes for a while. And while painting the artwork was definitely the fun part, I approached the launch as a full campaign, applying everything I’ve been learning about SEO, content creation, email marketing, Pinterest, and Google Analytics.
One of my goals with these monthly projects is to keep building hands-on experience with digital marketing tools and strategies, and this month really felt like it all came together. I created content with intention, organized Pinterest boards that reflect my brand and target audience, and learned more about how to track performance through Google Tag Manager and Analytics.
Here’s a closer look at everything I worked on in April.
Fruit Collection Launch: Creative Meets Strategic
This month I wrapped up and launched my Freshly Picked fruit wall art collection. I hand-painted each piece, then digitized, cleaned up, and formatted them into printable art files for Etsy listings. I also built the landing page and supported the launch with four blog posts and three email newsletters. The goal? To create a cohesive campaign that reflects my brand and builds trust with my audience through consistent, thoughtful content.
Pinterest Content Strategy
To drive traffic to the collection landing page, I scheduled over 30 Pinterest pins, each custom-designed with SEO-friendly titles and keywords that link directly to the collection. Pinterest continues to be a cornerstone of my long-term organic growth strategy.
This month, I also built out new boards like “Kitchen,” “Bedroom,” and “Bathroom” to reflect the different spaces where my art can live. Within each board, I created sections for “Printable Wall Art” to showcase relevant designs. I also introduced a new board called “Creative Cozy Hobbies” to reflect the lifestyle side of my brand. Together, these boards help attract my ideal audience over time and give the brand more personality and depth beyond just product content.
Google Analytics + Tag Setup
I created a Google Tag specifically for the fruit collection to track page views, clicks to Etsy listings, and landing page performance. I also began building a Google Analytics report to monitor traffic sources and engagement metrics. Setting up this report to properly reflect the tags was challenging, and I plan to continue refining it throughout the campaign to better understand what’s working.
SEO Audit: Site Improvements Underway
I completed a full SEO audit of my art website and began implementing the changes. This included rewriting meta titles and descriptions, resizing images for performance, rearranging the homepage layout, and reviewing technical elements like page speed. These updates are already helping lay a stronger foundation for search visibility and a smoother user experience.
Key Takeaways
April was a month of both creative production and strategic execution. Launching the fruit art collection gave me hands-on experience with cross-channel promotion, Pinterest, email, SEO, and analytics all working together in support of a single goal. I’m excited to continue monitoring performance and refining my strategy as the campaign unfolds.
Want to see the full fruit campaign in action?