Launching the Cute Fruit Printable Collection with a Landing Page

As a digital marketer-in-training and gouache illustrator, I love projects that blend both worlds. When I painted a 10-piece fruit-themed gouache collection, I decided to turn it into a full campaign to practice landing page creation, audience engagement, and data tracking.

The Creative Concept

This collection features texture filled cheerful fruit illustrations like strawberries, lemons, bananas, limes, and blueberries. It was inspired by cozy kitchens, fruit themed home decor, jewelry, and hair accessories, and the idea of adding cute joyful art to small living spaces.

Marketing Objectives

Rather than just listing them on Etsy, I wanted to:

• Create a stand-alone landing page to showcase the collection

• Drive traffic from multiple sources (Home page, Landing page, Blog, Pinterest, Kit newsletter)

Landing Page Strategy

I built a dedicated landing page with:

• A short headline and intro about the collection

• A gallery of 12 clickable artworks that lead to the Etsy listings

• Blog post features written specifically for the collection

I also wrote copy optimized for keywords like “cute fruit wall art”.

Campaign Promotion

I promoted the launch using:

• 4 blog posts

  • Cozy corners & cute fruit wall art: Tips from the latest studio newsletter

  • Behind the scenes of the cute fruit wall art collection

  • My fresh faced fruit inspired makeup picks for spring

  • Library trips, comfort recipes, and finishing the fruit art collection

• 30 Pinterest pins linking to the landing page

  • Over the course of 3 weeks 2-3 scheduled images went live daily

• 3 newsletters to my email list

  • New Art Drop: Freshly picked fruit prints for your kitchen walls

  • Fruit art for a cheerful kitchen: 4 styling tips

  • From sketch to slice: How the fruit prints were made

• An Etsy shop update

Tools I Used

• Google Analytics

• Google Tag Manager

• SEMrush: for keyword research

• Google Search: for key word research

• Kit for email signups and sending newsletters

• Pinterest

Explore the Collection

Want to see the art collection or check out the landing page?