May Recap: Launching fruit collection & website updates

Most of the month was dedicated to monitoring the Cute fruit wall art collection launch. I also started implementing SEO updates to my art website after reviewing my SEO audit results. Nothing flashy, but all meaningful work.

I did take a look at my analytics to see how all the small efforts are adding up. Pinterest impressions are growing, and most of my Etsy traffic is still coming directly from my own marketing. Let’s take a closer look at what I accomplished, what the numbers looked like, and what I’m planning for June.

Projects Started & Completed

• Continued working on the Cute fruit wall art collection launch which included 30 Pinterest pins, blog content and three email marketing newsletters.

• Started implementing SEO website changes on art website after completing SEO audit.

Analytics Highlights

A quick look at some of my May numbers:

Pinterest: 

• Impressions: 1.97K (up 365%)

• Outbound clicks: 1 (0% change)

• Saves: 7 (up 700%)

• Engagements: 34 (up 126%)

Etsy: 

• Shop visits: 26 

• Favorites: 0 new favorites this month

• Traffic breakdown

• Etsy brought 5% of visits

• I brought 96% of visits through website and Pinterest 

• Most viewed product pages

  • Pink wildflowers, botanical printable art: 3

  • Bunch of grapes wall art: 1

  • Blue puffy flowers: 1

  • Brown wildflowers: 1 

  • 5 green pears art print: 1 

Squarespace Website Analytics: 

• Visits: 223 (down 33%)

• Bounce rate: 99.54% (up 1%)

• Unique visitors: 220 (down 33%)

What’s Next for June

• make and promote mini collection

• Learn how to make and edit short form videos

• Continue to implement SEO audit findings